I finished Flickering Pixels Saturday night. It was written by Shane Hipps, a leading marketer for Porsche turned Mennonite pastor.
Overall, the book was well-written. Hipps wrote intelligently, yet simply. The first half of the book revolved heavily around technology. The second half shifted to theology. His main argument was that the medium and the message are intricately connected. In a sense, the medium is the message.
This matters because so often, people, in Christian circles especially, talk about changing the mediums of communication. So, they may say that we can adapt our methods, change our approach, alter our mediums, yet still stay true to the message of the gospel. Or more simply, “Change the method; not the message.”
Hipps would disagree with this statement, and you begin to understand why as you read his book. Hipps points out that while technology can help us connect, it usually does the opposite–we usually end up isolated. He goes on to say that technology cannot replace genuine, human touch and presence. There is something necessary about being with people in real space and real time. Sure, we can use technology, but it can never replace our presence. Technology must be our servant, not our master. And in order to reach this point, we must make a conscious and concerted effort to be with people.
Essentially, it boils down to this: we, the Church, are the message.
We are God’s chosen medium to represent Christ to the world. And if we accept that and do that, we share the message, the gospel, the Word, which is Christ.